The Cabin In The Woods is an American Horror film released in the year 2012, distributed through the producer Lionsgate. The plot follow five college students as they are beset upon by monsters created in a lab, all at the same time making jokes about tropes of the horror genera. In this sences the film has a few humorous moments, however at large it is a tense horror film.
We Chose to review this film for our audience engagement research due to the fact that we share a similar genera to this film. What this film does that we find similar to our film is how they do not fully explain the situation the protagonists are in early in the film. They keep information hidden from the audience in order to create a greater sense of suspense and intrigue, something that we plan to imitate in our film.
The way in which The Cabin In The Woods marketed itself seems to be a rather standard form of marketing. The film was marketed using the standard practice of movie trailers, which is a useful tool to use in order to interest the audience in the film, provided that the trailer does not reveal to much of the plot of the film. The film also marketed using posters at theaters as well as something that I found as an interesting way of marketing. The Cabin In The Woods advertised itself through the use of the London public transportation system. The Cabin In The Woods advertised on the sides of London buses, a way of advertising which will spread promotional posters all across the city in one easy move.
We Chose to review this film for our audience engagement research due to the fact that we share a similar genera to this film. What this film does that we find similar to our film is how they do not fully explain the situation the protagonists are in early in the film. They keep information hidden from the audience in order to create a greater sense of suspense and intrigue, something that we plan to imitate in our film.
The way in which The Cabin In The Woods marketed itself seems to be a rather standard form of marketing. The film was marketed using the standard practice of movie trailers, which is a useful tool to use in order to interest the audience in the film, provided that the trailer does not reveal to much of the plot of the film. The film also marketed using posters at theaters as well as something that I found as an interesting way of marketing. The Cabin In The Woods advertised itself through the use of the London public transportation system. The Cabin In The Woods advertised on the sides of London buses, a way of advertising which will spread promotional posters all across the city in one easy move.
While it is unlikely that my team and i will use a similar approach to market our film, as we do not have the type of budget needed to market in a way such as this, this research helps to give my team and I ideas as how to creatively market our film. We may try to find a way to incorporate vehicles into our marketing plan to help increase sales.
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